Fedrigoni
Brand Identity
Apr 2021
Fedrigoni’s brand identity project manifests as a comprehensive visual system spanning digital, print, and environmental touchpoints. The work integrates a sophisticated serif typography suite with a vibrant, multi-tonal color palette, applying a consistent graphic language across diverse formats including web interfaces, corporate stationery, and beverage packaging. Execution blends 3D render/CGI techniques for product-focused assets with natural light photography for architectural and outdoor applications. The identity project, developed by Pentagram, DixonBaxi, Studio—BA, Brand Brothers, and A New Kind of Kick, emphasizes clean geometric lines and precise typographic layouts, whether applied to large-scale vehicle branding, office facades, or editorial print.
Horizontal, Commercial, Clean
