Fedrigoni: Brand Identity

Apr 2021

The brand identity for Fedrigoni spans a diverse range of touchpoints, from digital web interfaces and editorial layouts to corporate architectural signage and packaging. The project synthesizes a clean, minimalist aesthetic with a vibrant color palette, utilizing typography-heavy compositions and 3D render / CGI techniques to maintain a professional, high-end feel across all applications. Corporate stationery, including structured business cards featuring the brand's shield emblem, sits alongside dynamic vehicle branding and custom packaging for the beverage sector. The design system leverages natural light and studio-based lighting to emphasize texture, geometric precision, and the brand's established visual hierarchy. Projects for the brand were executed by Pentagram, DixonBaxi, Studio—BA, Brand Brothers, and A New Kind of Kick.

Horizontal, Commercial, Clean