Pepsi
We Outside - New York Knicks Times Square OOH
Brand
Date
Jun 2026
Description
This out-of-home advertising campaign for Pepsi, titled 'We Outside,' transforms the scale of Times Square with high-impact digital billboards. The creative features a series of vibrant portraits of fans in New York basketball jerseys, paired with bold typography to anchor the beverage brand within the city's urban environment. Produced by Ben Conway, the project utilizes a saturated color palette to command attention amidst the bustling street-level traffic. The deployment documents the intersection of local fan culture and large-format commercial display.
Style
Horizontal, Commercial, Saturated
Industries
Beverages
Context
Out of Home (OOH)
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