Pepsi
We Outside - New York Knicks Times Square OOH
Brand
Date
Jun 2026
Description
Pepsi brings its 'We Outside' campaign to the streets of Manhattan with a large-scale out-of-home installation in Times Square. The project centers on high-impact digital billboards that feature fans in New York basketball jerseys paired with bold, graphic typography. Produced by Ben Conway, the campaign leverages a saturated visual aesthetic that complements the busy urban environment of the city. The outdoor advertising work captures the energy of the local fan base, documented here in its primary city-center deployment.
Style
Horizontal, Commercial, Saturated
Industries
Beverages
Context
Out of Home (OOH)
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.