Pepsi: Uncle Drew
Brand
Date
Jan 2024
Description
Pepsi revisits the Uncle Drew character in this beverage brand advertisement. The narrative features the titular elderly basketball legend navigating illuminated city streets at night. Centered on the character’s commentary regarding contemporary basketball culture, the film leans into an urban aesthetic with moody lighting and cinematic camera work. Produced with creative input from The Marketing Arm, the spot utilizes live-action technique to capture the passenger perspective throughout the nighttime drive. The execution balances intimate dialogue with the surrounding cityscape.
Style
Horizontal, Cinematic, Moody
Industries
Color
Camel
Jet Black
Background
Road
Context
TVC / TV Commercial
Associated creatives
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