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Pepsi Uncle Drew 2024

About

This video advertisement for Pepsi features Uncle Drew riding in the back of a car at night through illuminated city streets. The elderly Black man, sporting a white beard and glasses, wears a beige hoodie and speaks about real basketball culture and young players. The footage cuts between shots of the passenger interior and nighttime street scenes passing by outside the window. Moody lighting and cinematic camera work highlight the urban night setting.

Brand

Pepsi

Project

Pepsi Uncle Drew 2024

Keywords

elderly black manblack manelderly manman in hoodiebeige hoodieman speaking in car

Credits

The Marketing Arm
Agency / Creative
Rock Paper Scissors

Styles

HorizontalCinematicMoody

Industries

Beverages

Background

Road

Context

TVC / TV Commercial
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