Pepsi: CC Sabathia
Brand
Date
Sep 2023
Description
Pepsi features former professional baseball player CC Sabathia in this brand campaign, which bridges the gap between his athletic legacy and his connection to the Bronx. The narrative centres on Sabathia reflecting on his twelve seasons pitching in New York, juxtaposing archival stadium footage with intimate, contemporary portraits of him within the city. The film utilizes a cinematic, live-action technique to ground the subject in his environment, moving between urban streets and residential settings. With a clean visual approach and natural daylight grading, the project captures a sense of place that highlights the relationship between the athlete and his community.
Style
Vertical, Cinematic, Clean
Industries
Color
Jet Black
Light Grey
Background
Street
Context
TVC / TV Commercial
Associated creatives
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