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Close-up portrait of a woman wearing pearl jewellery and a product shot of a pearl necklace draped over a vibrant yellow form.

Paspaley Muse 2014

About

This image features a dual-panel layout showcasing a fine jewellery campaign for Paspaley under the project name Muse, with creative direction by Justin Woo. The left panel highlights a detailed product shot of a long pearl necklace draped gracefully over a striking, smooth yellow sculptural form against a clean light grey background. The right panel presents a monochrome portrait of a woman wearing matching pearl jewellery, her fingers gently touching her lips in a thoughtful pose. Bold yellow typographic branding for Paspaley appears at the bottom right alongside descriptive text, while the left panel includes location credits and project information.

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Background

White Seamless

Context

Advertising Campaign