Paspaley Muse 2014

About

This advertisement for the Paspaley Muse project features a split-layout composition combining a black-and-white close-up portrait of a woman with a vibrant yellow product shot. On the right, a woman with dark eye makeup and blonde hair gently touches her face, showcasing diamond-encrusted pearl earrings and stacked rings. On the left, a detailed product view highlights sculptural silver rings set with white pearls, pink stones, and a black cabochon resting on a sharp yellow geometric background. The campaign is art directed by Justin Woo and highlights luxury pearl jewelry with clean typography and minimalist branding.