Description

This cinematic video project for Pantene titled Muxes: Braids of Pride explores cultural identity and personal stories through intimate interviews and evocative outdoor imagery. The piece features striking portraiture of indigenous individuals with long braided hair, complemented by soft natural lighting and warm color grading. Set against natural landscapes and domestic spaces in Oaxaca, Mexico, the narrative captures quiet resilience and cultural heritage. Production credits include Grey New York, Townhouse, Biscuit Filmworks, and Fauna.