Packhelp

Feb 2022

Packhelp’s brand identity project centers on the tactility of kraft paper packaging, leaning into a minimalist aesthetic to highlight the brand's e-commerce focus. The visual system integrates clean, white typography directly onto corrugated cardboard surfaces, blending instructional messaging with creative shorthand to resonate with small business owners. Graphic design by Marina Veziko establishes a utilitarian visual language that is further developed through motion graphics by Otso Reitala, featuring dynamic typographic sequences that glide through three-dimensional space. The execution relies on high-contrast geometric compositions and material-focused photography by Aleksi Tikkala, supported by copywriting from Phil Forbes.

Commercial, Clean, Horizontal

E-commerce Platforms

Advertising Campaign