TeeMaa

Mar 2024

TeeMaa's brand identity project establishes a visual language centered on minimalist packaging and refined typographic hierarchies. The design, spearheaded by graphic designer Tino Nyman, utilizes a muted color palette of lavender, coral, and pink across tactile paper labels to highlight various tea collections and the brand's tenth anniversary. Photography by Aleksi Tikkala and styling by Piia Emilia frame the product within a clean, commercial aesthetic. Through the use of natural light and warm neutral backgrounds, the imagery emphasizes the organic textures of tea cakes and canisters, often juxtaposed against contrasting elements like driftwood. The project integrates elements of both 3D render and traditional product photography to maintain a consistent, artisanal visual identity.

Commercial, Clean, Minimalist, Horizontal

Beverages

E-commerce / Product