Freestyle: Brand Identity

Mar 2024

Freestyle, a brand specializing in hyper-absorbent bamboo diapers and wipes, establishes its identity through a vibrant, playful design system that centers on bold color-blocking and clean typography. The project spans packaging design, e-commerce web interface development, and out-of-home advertising, utilizing a consistent palette across its entire product line. Creative lead Visie Admin oversaw the development, which incorporates graphic design by Marina Veziko and complex pattern work from Janine Rewell and Cristina Martinez. The brand identity leans into a minimalist aesthetic, often presented through clean studio photography and polished 3D render / CGI techniques that emphasize product saturation and structure. Interactive elements and motion graphics, executed by motion artists Lars Högström and Tytti Halonen with 3D design by Otso Reitala, round out the digital expression of the brand. By integrating sustainable material messaging with high-energy visuals, the identity creates a cohesive presence across both digital and physical touchpoints.

Horizontal, Commercial, Clean