Freestyle

Mar 2024

Freestyle introduces a vibrant brand identity for its line of hyper-absorbent diapers and baby wipes, grounding the consumer-facing range in playful color-blocking and structured design systems. The project spans packaging, e-commerce web design, and out-of-home advertising, utilizing a minimalist aesthetic to highlight sustainable material messaging and product accessibility. The visual execution incorporates 3D render/CGI and graphic animation, featuring a bold, saturated color palette that differentiates product sizes. Through the creative collaboration of graphic designer Marina Veziko, pattern designers Janine Rewell and Cristina Martinez, and 3D designer Otso Reitala, the identity system emphasizes functional clarity with a modern, family-focused sensibility.

Horizontal, Commercial, Clean

CPG / Packaged Food