Freestyle

Mar 2024

The brand identity for Freestyle introduces a high-energy aesthetic to the CPG and baby care category. The project establishes a cohesive visual language defined by saturated color-blocking, bold typography, and playful sculptural props, extending from physical product packaging to digital e-commerce interfaces and outdoor advertising. Under the creative direction of Visie Admin, the system integrates contributions from graphic designer Marina Veziko, pattern designers Janine Rewell and Cristina Martinez, and 3D designer Otso Reitala. Motion artists Lars Högström and Tytti Halonen further developed the brand’s digital presence through rhythmic motion graphics and animation, while photography from Sofia Okkonen, Garrett Fox, Ryan Stokes, and Aava Eronen emphasizes the clean, minimalist composition of the product line. Web development is credited to Open Statement, with additional support from Librarie.

Horizontal, Commercial, Clean

CPG / Packaged Food