Packhelp: Brand Identity

Jul 2021

Packhelp presents a refreshed brand identity for their custom packaging solutions, focusing on geometric precision and modern commercial design. The project centers on a distinctive two-tone palette of cream and burgundy, utilizing bold typography that aligns across stacked surfaces to create a unified visual language. Designed by Jens Nilsson, the identity leans into a minimalist aesthetic, balancing structural clarity with tactile paperboard textures. The presentation utilizes clean, soft lighting and a neutral grey backdrop to emphasize the geometric forms of the cardboard boxes. This brand showcase highlights the versatility of the packaging materials through grid-like compositions and functional graphic layouts.

Horizontal, Commercial, Clean, Minimalist

Grey Seamless

E-commerce / Product