Packhelp
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
This brand identity project for Packhelp focuses on the development of custom packaging design within the retail and e-commerce sector. The work features a precise, two-tone color palette of burgundy and cream, utilizing bold typography and structured geometric patterns across various cardboard box configurations. Graphic designer Jens Nilsson led the visual development, emphasizing clean, minimalist aesthetics that prioritize structural clarity and product presentation. The execution relies on soft, even lighting to highlight the matte textures of the paperboard, resulting in a cohesive and modern commercial design language.
Style
Horizontal, Commercial, Clean, Minimalist
Industries
E-commerce Platforms
Color
Burgundy
Background
Grey Seamless
Context
E-commerce / Product
Associated creatives
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