Cafuné

Feb 2026

The brand identity for Cafuné centers on a sophisticated interplay between minimalist design and organic textures. This comprehensive project encompasses packaging, digital collateral, and campaign photography that underscores the fashion house’s focus on structured silhouettes and refined craftsmanship. Art direction and design, led by Lotta Nieminen, rely on a restrained, earthy color palette and consistent typography to frame the label’s leather accessories. The visual language utilizes macro photography and detailed botanical illustrations, anchoring the brand in an editorial aesthetic that balances clean lines with natural relief. Campaign imagery and motion graphics were captured and produced by photographers Aleksi Tikkala, Maya Skelton, and Tony Wong. These assets employ soft, natural light to accentuate the matte textures of paper packaging and the premium grain of leather goods, ensuring a coherent brand narrative across both print and digital touchpoints.

Clean, Vertical

Bags & Accessories

Advertising Campaign