Oysho
The Linen Collection
Brand
ProjectThe Linen Collection
Date
Mar 2025
Description
Oysho showcases its latest apparel range in The Linen Collection, a fashion campaign that emphasizes organic textures and movement. Photographed by Ignazio Lozano under the creative direction of Sergio Rueda, the imagery centers on a model posing within a lush, tropical clearing framed by towering palm trees. The campaign utilizes a consistent earthy palette and warm, natural light to highlight the relaxed drape of the linen garments. Through editorial portraiture, the collection leans into a serene, outdoor aesthetic that balances architectural poses with the natural environment.
Style
Vertical, Editorial, Earthy
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Context
Advertising Campaign
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