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Brand
Oysho
ProjectThe Linen Collection
Woman in white linen jumpsuit practicing a pose on lush green grass surrounded by tall palm trees

Oysho The Linen Collection 2025

Associated creatives

Ignazio Lozano
Ignazio LozanoPhotographer
Sergio Rueda
Sergio RuedaCreative Director
Eva Monge Araus
Eva Monge ArausExecutive Producer
Daniel Garo
Daniel GaroRetoucher

Tags

woman in white linen jumpsuitwhite linen jumpsuitlinen jumpsuitwoman posing on grasswoman in white outfitwhite outfit

Description

Oysho presents The Linen Collection with this outdoor campaign photograph captured by photographer Ignazio Lozano and creative directed by Sergio Rueda. A woman wearing a matching white linen wrap top and trousers poses on a vibrant green lawn with one leg raised. Tall palm trees and dense tropical foliage fill the sunlit background under an open sky. Natural lighting illuminates the scene, highlighting the relaxed texture of the lightweight fabric.

Style

Vertical, Commercial, Earthy, Organic

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White (100%)

Background

Forest

Context

Advertising Campaign