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Brand
Oysho
ProjectRAINCOATS AW25
Macro close-up of clear water droplets clinging to dark water-repellent raincoat fabric with warm bokeh in the background.

Oysho RAINCOATS AW25 2025

Associated creatives

Jonathan Conts
Jonathan ContsPhotographer
Rebecca Martin
Rebecca MartinHair Stylist
Celine Vivod
Celine VivodModel
Chinchin Hsu
Chinchin HsuModel
Elda Scarnecchia
Elda ScarnecchiaModel

Tags

water droplet on raincoatwater droplets on fabricwater dropletswater dropletwater dropsraincoat fabricwaterproof fabricwater repellent fabricrain jacket texture

Description

A detailed macro photograph focusing on clear water droplets beading along the dark, weather-resistant surface of a raincoat. Warm, out-of-focus bokeh lights glow softly in the deep background, accentuating the translucent moisture and tactile texture of the performance material. Created for the Oysho Raincoats AW25 campaign, the close-up framing highlights functional outerwear detailing under wet weather conditions.

Style

Vertical, Commercial, Moody, Tactile

Techniques

Macro

Industries

Outdoor & Performance Apparel

Color

Off-Black (70%)
Amber (20%)

Context

Advertising Campaign