Oroton: Winter

Jan 2019

Oroton's Winter campaign translates the brand’s seasonal fashion collection through a grounded, outdoor narrative. Shot across rocky riverbanks and dense forest landscapes, the project emphasizes a tactile, earthy palette, highlighting layered textures from trench coats and plaid wools to the brand’s structured leather and wicker handbags. Creative direction by Sophie Holt and styling by Caterina Scardino anchor the editorial aesthetic, which features model Vanessa Axente in a series of naturalistic, candid-inspired poses. Captured by Justin Woo, the imagery utilizes natural light and analogue film techniques to create a cinematic, raw quality that frames the accessories within a rugged, environmental context. Videography by Dave Mckelvey complements the still photography with smooth, atmospheric motion.

Editorial, Vertical, Earthy

Natural light

Advertising Campaign