Oroton

Jan 2019

Oroton’s Winter collection campaign captures a rugged, outdoor narrative that juxtaposes sophisticated leather goods with a raw natural environment. Featuring talent Vanessa Axente, the campaign is defined by an earthy palette and textured layers, set against riverbanks and dense woodlands. The imagery leans into a clean editorial aesthetic, relying on natural light to highlight the intricate details of trench coats, structured wicker bags, and knitwear. Creative direction is led by Sophie Holt, with photography by Justin Woo and styling by Caterina Scardino. The project employs a refined approach to outdoor fashion portraiture, utilizing an analogue film sensibility to emphasize the interplay between the collection’s functional accessories and the wild, flowing terrain.

Editorial, Vertical

Natural light

Advertising Campaign