Oroton
Summer
Brand
ProjectSummer
Date
Jan 2019
Description
The Summer fashion campaign for Oroton, directed by creative leads Sophie Holt and Justin Woo, captures a refined seasonal aesthetic set against a rustic agricultural backdrop. Featuring talent Vanessa Axente, the campaign leans into earthy tones and natural textures to highlight the collection's leather accessories and warm-weather apparel. Shot on location under natural light, the series employs a clean, editorial style that balances structured silhouettes with the organic shapes of the landscape. Fashion styling by Caterina Scardino emphasizes a cohesive palette, integrating accessories like bucket hats and leather handbags within the pastoral environment.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Color
Rust
Context
Advertising Campaign
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