Oroton: Summer
Brand
Date
Jan 2019
Description
Oroton’s Summer campaign captures a refined seasonal aesthetic set against a rustic rural backdrop. The imagery and film lean into an earthy color palette, using natural light and golden hour tones to highlight the tactile qualities of the collection’s leather handbags and warm-toned apparel. Directed by Justin Woo with creative direction from Sophie Holt, the project features model Vanessa Axente integrated into a landscape of harvested agricultural fields and hay bales. Fashion styling by Caterina Scardino pairs structured accessories with layered, textured garments, creating a clean and cohesive editorial narrative.
Style
Editorial, Warm, Vertical
Techniques
Natural light
Background
Agricultural Land
Context
Advertising Campaign
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