Oroton: Spring

Brand

Oroton

Date

Jan 2023

Description

The Oroton Spring campaign centers on a collection of fashion editorials that explore the intersection of structured design and organic environments. Shot within commercial greenhouses and lush garden settings, the visuals leverage the natural interplay of flora and light to highlight the season's apparel and accessories. Photographer Georges Antoni leads the visual execution, supported by fashion stylist Jessica Steuart-hoyler. The imagery emphasizes a clean, editorial aesthetic, utilizing natural light and deliberate depth-of-field to frame the collection against greenhouse structures and dense foliage. Key contributions include hair styling by Lok Lau and videography by Dylan Buzolich, with makeup artistry provided by Kellie Stratton.

Style

Editorial, Clean, Horizontal

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Advertising Campaign