Oroton

Jan 2023

The Oroton Spring campaign centers on a series of editorial portraits and wide shots set within a glass-walled commercial greenhouse. By blending structured fashion with organic botanical elements, the imagery explores a clean, high-contrast aesthetic that highlights apparel textures alongside lush foliage and white floral accents. The project leans into natural light to establish a bright, atmospheric tone across both portraiture and product-focused stills. The creative execution was led by creative director Justin Woo and photographer Georges Antoni. Fashion stylist Jessica Steuart-hoyler provides a refined wardrobe focus, with further contributions from hairstylist Lok Lau and videographer Dylan Buzolich, who capture the collection’s focus on clean lines and sophisticated accessories.

Editorial, Clean, Horizontal

Natural light

Luxury Fashion Houses

Advertising Campaign