Oroton: Penfold Scarf Project

Jan 2020

The Penfold Scarf Project for Oroton captures the brand's latest silk accessory collection through a series of editorial portraits and product studies. The campaign leans into an earthy, organic aesthetic, balancing the intricate, hand-painted illustrative designs of the scarves against lush tropical foliage and succulents. Photographer Victoria Zschommler and Justin Woo collaborate on the imagery, which employs clean, natural light to emphasize the fluid textures of the silk. Under the creative direction of Sophie Holt, the project features styling by Caterina Scardino, with talent Agi Akur and Bridget Malcolm modeling the scarves alongside tailored blazers and tortoiseshell eyewear. The series maintains a consistent warm color palette throughout.

Editorial, Vertical, Clean

Natural light

Garden

Advertising Campaign, Lookbook