Oroton: High Summer

Jan 2019

Oroton presents High Summer, a fashion campaign featuring model Vanessa Axente set within the rustic surroundings of a citrus orchard. The series focuses on seasonal apparel and accessories, utilizing natural light to highlight the texture of woven materials and structured leathers against a backdrop of fruit-laden trees. Photographer Justin Woo and fashion stylist Caterina Scardino develop a warm, clean aesthetic across both film and editorial photography. The production integrates commercial and editorial approaches, leveraging natural lighting to maintain a consistent atmosphere throughout the orchard location. Dave Mckelvey contributed as the videographer for the campaign film.

Editorial, Warm, Horizontal

Natural light

Agricultural Land

Advertising Campaign