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Oroton: Autumn Winter

Brand
Date

Jan 2020

Description

For their Autumn Winter campaign, Oroton explores a refined intersection of minimalist fashion and sculptural artistry. The visuals lean into an earthy, monochromatic palette, where tailored suiting and textural outerwear are presented against clean, studio-lit settings populated by abstract forms and architectural shelving. By emphasizing fine leather goods and precise craftsmanship, the project maintains a polished, editorial focus on tactile details and understated silhouettes. The imagery features talent Vanessa Axente, with creative direction led by Sophie Holt and photography by Victoria Zschommler. Caterina Scardino’s styling anchors the narrative, bringing a sophisticated, contemporary edge to the collection. The campaign employs soft natural lighting and minimalist staging to highlight the depth of the leather and wool textiles.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

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