Oreo Square Cookie 2025

Description

This commercial video for the Square Cookie project by Oreo features playful animation combining classic cookie branding with blocky, voxel-based aesthetics inspired by Minecraft. The video showcases square-shaped Oreo cookies alongside stylized creatures, expansive landscapes, and dynamic graphic transitions. Saatchi & Saatchi Germany developed the campaign, blending live-action elements with CGI character animation. The visual style transitions rapidly between fast-paced presenter commentary and cinematic animated scenes set in blocky virtual worlds.