Logo
A woman with short light hair standing behind a reception desk below a large sign reading Welcome against a green backdrop.
Close-up of hands resting on a folded purple sweatshirt featuring printed OpenAI DevDay branding on a dark purple surface
Four speakers seated on armchairs on a stage speaking to an audience in front of a backdrop reading OpenAI DevDay.
Flat lay arrangement of OpenAI DevDay branded merchandise, identity cards, badges, and stickers on a white seamless background
OpenAI DevDay event branding featuring a large purple and green pixelated backdrop with a digital directory screen
Stacked branded event cubes featuring pink and brown designs with typography in an interior space
Four vertical panels displaying different digital graphic patterns with squares and rectangles in contrasting colors.
Green cube signage reading Main Stage, Developer Stage, OpenAIR Dining, and Restrooms for OpenAI brand identity.
A woman with short light hair standing behind a reception desk below a large sign reading Welcome against a green backdrop.
Close-up of hands resting on a folded purple sweatshirt featuring printed OpenAI DevDay branding on a dark purple surface

OpenAI Brand Identity 2024

About

For the OpenAI DevDay conference, design studio Play developed a comprehensive brand identity that balances modular precision with a vibrant color palette. The visual system integrates pixelated geometric patterns and structured typography across a wide array of event touchpoints, from environmental wayfinding signage and architectural installations to motion-heavy presentation materials. The project leans into a clean, minimalist aesthetic, utilizing natural light and matte textures to anchor the identity in a modern, corporate setting. Throughout the event collateral—including staff badges, branded apparel, and digital schedule displays—the design employs a distinct graphic language of blocky color compositions, serif typography, and modular grids. Execution includes a range of motion graphics and print deliverables that emphasize a programmatic design approach. By pairing sophisticated minimalist layouts with dynamic geometric motifs, the identity establishes a cohesive atmosphere for the technology industry conference.

Brand

OpenAI

Credits

Play
Graphic Design

Industries

AI

Styles

HorizontalCommercialClean
Similar projects
OpenAI
Intelligent UI
Project
OpenAI
But Now
Project
OpenAI
Time to Fly
Project
OpenAI
Minne Atairu
Project
OpenAI
Lyndon Barrois
Project
OpenAI
Tamales
Project
OpenAI
Super Bowl 2026 | Codex | You Can Just Build Things
Project
5000+ profiles to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by