OpenAI

Jan 2024

This brand identity project for OpenAI, developed by Play, establishes a comprehensive visual language for the DevDay conference. The design system centers on modularity and precision, utilizing a distinct aesthetic of pixelated geometric patterns, bold color blocking, and a refined serif typeface across a diverse array of physical and digital touchpoints. From large-scale architectural wayfinding and event signage to intimate flat-lay collateral, the identity remains anchored in a minimalist framework. The execution employs motion graphics to animate event schedules and directories, while live-action techniques integrate the environmental graphic design into modern interior spaces. Throughout the application, the system balances tactile apparel and print materials with digital interfaces, maintaining a clean, corporate consistency across all conference media.

Horizontal, Commercial, Clean

AI

Brand Film / Corporate Video