BrandOpenAI
ProjectBrand Identity

OpenAI Brand Identity 2024
Associated creatives
Tags
Description
This image presents a close-up shot focusing on hands resting upon a folded purple cotton sweatshirt resting against a rich dark purple background. The sweatshirt features the printed green text reading OpenAI DevDay on its front chest area. The lighting is bright and directional, highlighting the fabric texture and grain of the material. The composition is structured from a top-down perspective, emphasizing the tactile qualities of the apparel and the clean branding details. Created for OpenAI under the Brand Identity project.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
AI
Color
Plum (70%)
Background
Solid Colour
Context
E-commerce / Product