BrandOpenAI
ProjectBrand Identity

OpenAI Brand Identity 2024
Associated creatives
Tags
Description
This brand identity image for OpenAI features a woman with short light-colored hair standing behind a dark purple reception desk. She wears a light blue-green long-sleeved top and a lanyard around her neck, looking off to the side. Behind her, a large light-green screen displays the word Welcome in bold dark purple serif typography, framed by geometric pixelated patterns in dark purple on the upper corners. Neatly folded stacks of blue fabric items are arranged on the counter behind her, contributing to a clean and structured composition with strong horizontal alignment.
Style
Horizontal, Commercial, Clean, Matte
Industries
AI
Color
Jet Black (50%)
Sky Blue (30%)
Powder Blue (20%)
Background
Set-dressed
Context
Advertising Campaign