OpenAI
Super Bowl 2026 | Codex | You Can Just Build Things
Brand
Date
Feb 2026
Description
OpenAI presents a live-action campaign for the 2026 Super Bowl, focusing on the tactile nature of human discovery and creation. The film explores everyday environments, from domestic settings to classrooms, using intimate close-ups to capture the process of building and learning. Produced by Doomsday Entertainment, the piece utilizes cinematic framing and natural lighting to emphasize textures. Post-production and VFX were led by Ben Conway, with music and sound design provided by Barking Owl. The project highlights the intersection of technology and human ingenuity.
Style
Horizontal, Cinematic, Nostalgic
Industries
AI
Context
TVC / TV Commercial
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