OpenAI
Time to Fly
Brand
ProjectTime to Fly
Date
Jun 2026
Description
OpenAI presents Time to Fly, a commercial campaign exploring the integration of voice-controlled software into domestic and professional environments. The film follows various individuals as they engage with AI tools while navigating mundane daily tasks, from heating meals to morning routines. Produced by Smuggler with agency Alto, the project utilizes cinematic, live-action techniques to frame its narrative. Through moody lighting and tight framing, the visuals focus on the intersection of advanced technology and personal space.
Style
Horizontal, Cinematic, Moody
Industries
AI
Color
Burnt Orange
Pure White
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.