OpenAI presents Time to Fly, a commercial campaign exploring the integration of voice-controlled software into domestic and professional environments. The film follows various individuals as they engage with AI tools while navigating mundane daily tasks, from heating meals to morning routines.
Produced by Smuggler with agency Alto, the project utilizes cinematic, live-action techniques to frame its narrative. Through moody lighting and tight framing, the visuals focus on the intersection of advanced technology and personal space.
