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BrandOpenAI
ProjectBrand Identity
Flat lay arrangement of OpenAI DevDay branded merchandise, identity cards, badges, and stickers on a white seamless background

OpenAI Brand Identity 2024

Associated creatives

Play
PlayGraphic Design

Tags

brand identityopenai devdayevent merchandiseid badgeslanyardbusiness cardsstickersbranded apparelopenai devday brand identityopenai merchandise

Description

An organized flat lay displays a comprehensive suite of OpenAI DevDay brand identity materials arranged neatly across a clean white surface. The collection includes custom lanyards, employee ID badges, business cards with geometric patterns, stickers, a smartphone displaying event details, and branded apparel such as a blue sweatshirt and dark purple hoodie. The items feature various color palettes including terracotta orange, olive green, lavender, and navy blue, with clear typography displaying event branding. Natural overhead lighting creates soft shadows beneath the items, emphasizing the tactile qualities of the paper and fabric.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Natural light

Industries

AI

Color

Rust (30%)
Navy (30%)
Olive (20%)

Background

White Seamless

Context

Advertising Campaign