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Brand
OpenAI
ProjectBrand Identity

OpenAI Brand Identity 2024

Associated creatives

Play
PlayGraphic Design

Tags

brand identityopenai devdaygraphic design systemwayfinding signageevent directorypresentation slideid badgesopenai devday brand identityopenai devday graphic designbrand identity system

Description

This video presents the comprehensive brand identity and graphic design system for OpenAI DevDay, created by Play under the project Brand Identity. The visual sequence details multiple touchpoints including architectural wayfinding signage, event directories, presentation slide layouts, and staff ID badges. Clean monochrome aesthetics, structured grid alignments, and modular pixel patterns define the design language throughout the panels. Typography is set in a refined serif style, balanced by minimalist layouts and directional icons.