On Running On Running S/S 25 Cloud 6 2025

Description

Photographed by James Pearson Howes, this campaign image for the On Running S/S 25 Cloud 6 project features an East Asian man seated on a brown carpeted floor in a retro-styled interior. The subject is wearing a white cap, a cream-toned jacket and matching trousers, white socks, and white sneakers, with a large white On logo graphic overlaid on the right side of the frame. Large wooden audio speakers flank the subject, and an audio mixing console rests on the floor nearby. The warm, nostalgic color grading and domestic studio setting create an intimate atmosphere, complemented by natural lighting and soft shadow work.

Style

Horizontal, Commercial, Warm, Retro

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Living Room

Context

Advertising Campaign