On Running On Running S/S 25 Cloud 6 2025

Description

This commercial campaign image for the On Running S/S 25 Cloud 6 project, photographed by James Pearson Howes with casting by Lisa Dymph Megens, highlights athletic footwear in an aquatic setting. The frame captures a close-up of grey running shoes paired with vibrant yellow socks, worn against a wet turquoise tiled background with splashing water droplets. The composition focuses on the textural details of the footwear and the contrast of saturated colours under direct, crisp lighting.

Style

Horizontal, Commercial, Saturated, Clean

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Context

Advertising Campaign