On Running Brand Identity 2023

Description

This close-up shot captures the back of a person wearing a performance athletic top in shades of blue. The garment features dark coordinate typography printed horizontally across the upper shoulder yoke and a small vertical reflective tab centered below. The lighting is direct and creates a flash signature against a dark background, highlighting the fabric texture of the sportswear.

Style

Editorial, Horizontal, Desaturated, Grainy

Techniques

Flash

Industries

Sportswear

Color

Context

Advertising Campaign