On Running Brand Identity 2023

Description

This vertical editorial image features a heavily motion-blurred runner captured mid-stride against a textured, sandy-toned background. The composition employs a distinct grain and high-speed motion effect, creating a dynamic visual style. Superimposed over the central figure is the On Running brand logo along with the word grocery in a classic serif font. The runner wears a light-colored top and dark shorts, with limbs stretched across the frame in a sprint. The color palette centers on earthy browns and sandy tones, complemented by soft blue highlights on the apparel.

Style

Artistic, Vertical, Action, Grainy

Techniques

Long exposure

Industries

Sportswear

Color

Background

Textured Backdrop, Public Square

Context

Advertising Campaign