On Running Brand Identity 2023

About

This vertical editorial image features a heavily motion-blurred runner captured mid-stride against a textured, sandy-toned background. The composition employs a distinct grain and high-speed motion effect, creating a dynamic visual style. Superimposed over the central figure is the On Running brand logo along with the word grocery in a classic serif font. The runner wears a light-colored top and dark shorts, with limbs stretched across the frame in a sprint. The color palette centers on earthy browns and sandy tones, complemented by soft blue highlights on the apparel.