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Brand
On
ProjectBrand Identity

On Brand Identity 2025

Associated creatives

Village Green
Village GreenGraphic Design
Seb Marling
Seb MarlingProject Director
Peter Richardson
Peter RichardsonDesign Lead
Tom Wooton and Bob Jaroc
Tom Wooton and Bob JarocGenerative Video
James Homer
James HomerWeb Developer

Tags

tennis courttennis playerui overlaywelcome button

Description

This video project for On presents a blurred tennis court background with interactive UI button overlays displaying welcome messages in multiple languages including Italian, Polish, and Korean. The dynamic composition uses a tilt-shift style effect to keep the interface elements sharply in focus while the tennis player and court remain softly blurred. The project was created with contributions from Village Green, Seb Marling, Peter Richardson, Tom Wooton, Bob Jaroc, and James Homer as part of the brand identity initiative.