On Brand Identity 2025

Description

This image presents an overhead aerial perspective of a tennis court featuring a vibrant blue playing surface juxtaposed with green surrounds. A single tennis player is captured mid-action, wielding a racket on the green perimeter. The prominent white On brand logo is centrally superimposed over the boundary lines. Natural daylight casts sharp shadows across the court surface, emphasizing the clean lines and geometric composition. The project was developed under the Brand Identity campaign for On, featuring credits including Village Green for graphic design, Seb Marling as project director, Peter Richardson as design lead, Tom Wooton and Bob Jaroc for generative video, and James Homer for web development.

Style

Horizontal, Commercial, Warm

Techniques

Natural light, Drone footage

Industries

Tennis

Color

Background

Sports Venue

Context

Advertising Campaign