Old Spice
You Smell
Brand
ProjectYou Smell
Date
Jun 2026
Description
Old Spice's 'You Smell' campaign is a multi-vignette commercial project directed by GREATERGOOD. The narrative follows a series of men across distinct environments, ranging from rain-streaked domestic interiors to outdoor park and beach settings. Utilizing a live-action technique, the film leans into a cinematic visual language. The cinematography relies on soft natural lighting to frame individual character moments, connecting the disparate scenes through a consistent, realistic tone.
Style
Horizontal, Cinematic
Industries
Cosmetics
Color
Jet Black
Beige
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.