Old Spice's 'You Smell' campaign is a multi-vignette commercial project directed by GREATERGOOD. The narrative follows a series of men across distinct environments, ranging from rain-streaked domestic interiors to outdoor park and beach settings.
Utilizing a live-action technique, the film leans into a cinematic visual language. The cinematography relies on soft natural lighting to frame individual character moments, connecting the disparate scenes through a consistent, realistic tone.
