Old Spice: Unbelievably Long Lasting
Brand
Date
Mar 2025
Description
For their 'Unbelievably Long Lasting' campaign, Old Spice leans into a maritime narrative, featuring a pirate ship navigating a sunlit ocean. The cinematic commercial utilizes live-action technique to establish a high-production aesthetic, focusing on the intricate details of life on board the vessel. The project was developed by Burns Agency, with production handled by ROMA. Post-production and VFX were managed by ROMA and MCNULTY, while the atmospheric sound design and music were provided by The Lobby.
Style
Horizontal, Cinematic
Background
Ocean
Context
TVC / TV Commercial
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