Old Spice: Unbelievably Fresh
Brand
Date
Mar 2025
Description
Old Spice leans into a theatrical aesthetic with their latest commercial spot, 'Unbelievably Fresh.' The film features a high-production-value sequence set aboard a rustic wooden ship, incorporating cinematic visuals that contrast a serene bubble-filled tub scene with classic pirate-themed iconography. The project was brought to life by Burns Agency, with production handled by ROMA. The visual narrative is supported by VFX work from ROMA and MCNULTY, while the soundscape was crafted by The Lobby. The spot utilizes a live-action technique to achieve its polished, atmospheric finish.
Style
Horizontal, Cinematic, Clean
Industries
Background
Docks
Context
TVC / TV Commercial
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