Old Spice: The Man Your Man Could Smell Like
Brand
Date
Jun 2023
Description
Old Spice's The Man Your Man Could Smell Like is a high-energy comedy commercial that subverts traditional beauty and cosmetics advertising. Through a rapid-fire monologue, the protagonist navigates a series of unexpected visual transitions, moving from a static bathroom set to the deck of a yacht. The production, led by agency Wieden+Kennedy Portland, relies on sharp framing and precise comedic timing to maintain a polished, live-action aesthetic. By blending direct-to-camera address with creative environment shifts, the campaign utilizes a humorous tone to engage the audience.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Background
Bathroom
Context
TVC / TV Commercial
Associated creatives
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