Old Spice's 'Punch' is a high-energy fragrance campaign featuring actor Terry Crews. Executed as a live-action commercial, the spot leans into a comedic, fast-paced rhythm that highlights the product in a locker room setting.
The project channels a polished broadcast aesthetic, utilizing crisp indoor lighting and dynamic camera framing to anchor the action. Creative direction was led by the team at Wieden+Kennedy New York, with production handled by Abso Lutely.
