Old Spice: Punch
Brand
Date
Nov 2025
Description
Old Spice's 'Punch' is a high-energy fragrance campaign featuring actor Terry Crews. Executed as a live-action commercial, the spot leans into a comedic, fast-paced rhythm that highlights the product in a locker room setting. The project channels a polished broadcast aesthetic, utilizing crisp indoor lighting and dynamic camera framing to anchor the action. Creative direction was led by the team at Wieden+Kennedy New York, with production handled by Abso Lutely.
Style
Horizontal, Commercial, Action, Polished
Industries
Color
Pure White
Background
Carpark
Context
TVC / TV Commercial
Associated creatives
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