Old Spice
Mom Song 'The End of Adolescence'
Brand
Date
Feb 2026
Description
Old Spice presents a campaign for the 'Mom Song: The End of Adolescence' spot, focusing on the domestic transition of young adulthood. The visual narrative channels a cinematic aesthetic, utilizing moody interior lighting to frame a candid, character-driven moment within a home kitchen setting. The commercial was developed with creative direction from Wieden+Kennedy Portland and production by Arts & Sciences. The project utilizes a grounded, horizontal composition to highlight the grooming product range in a relatable, everyday context.
Style
Horizontal, Cinematic, Moody
Industries
Cosmetics
Color
Crimson
Jet Black
Camel
Background
Kitchen
Context
TVC / TV Commercial
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