Old Spice: HUNGRY LIKE THE BRUCE
Brand
Date
Mar 2024
Description
Old Spice's 'Hungry Like The Bruce' is a commercial campaign featuring a performance-driven narrative set within a mid-century living room. The production leans into a cinematic aesthetic, utilizing detailed interior staging and warm lighting to craft the atmosphere. Developed by Wieden+Kennedy New York with production by Biscuit Filmworks, the project captures a stylized, live-action environment that emphasizes the character-driven nature of the brand's creative direction.
Style
Horizontal, Cinematic, Warm
Industries
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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