Brand
ProjectBrand Identity
OBJEKT Brand Identity 2024
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Description
This motion video presents a sculptural element created for the OBJEKT brand identity project. The central subject is an irregular, creased white form tightly bound by two bright yellow plastic cable ties with visible fastening buckles. The object rotates slowly against a clean, neutral seamless background under even studio lighting, highlighting its tactile paper-like surface texture and folds. The minimalist composition emphasizes form and material contrast without distraction.