EnKo Beauty: Brand Identity

Brand

EnKo Beauty

Date

Jan 2023

Description

EnKo Beauty establishes its brand identity through a cohesive visual system that bridges product packaging and conceptual portraiture. The project leans into a minimalist design language, utilizing 3D render / CGI to create reflective, fluid typography and clean, tactile packaging. Throughout the identity, the design incorporates embossed paper textures and high-contrast motion graphics that establish a modern graphic design aesthetic. Creative direction is driven by Hugmun, who developed the graphic design, supported by 3D work from Marek DegórskiVi.Zuza. The imagery integrates clean commercial compositions with artistic beauty styling, featuring metallic and holographic liquid effects layered over live-action portraiture. By pairing sharp typography with sculptural elements, the work presents a refined look for the cosmetics label.

Style

Commercial, Clean, Horizontal

Techniques

3D render / CGI

Industries

Cosmetics

Color

Pure White