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BrandOBJEKT
ProjectBrand Identity
White wrapped object tied with string and topped with debossed paper sign on plinth

OBJEKT Brand Identity 2024

Associated creatives

Hugmun
HugmunGraphic Design
ANKU
ANKUIdentity Photography
Tomo Yarmush
Tomo YarmushInterior Photography
Designinpictures
DesigninpicturesInterior Photography
Marceli Printery
Marceli PrinteryPrint
Aleksandra Hyz
Aleksandra HyzInterior Design

Tags

white wrapped objectwrapped objectwhite objectdebossed paper signpaper signsignstring tied packagingstring tied object

Description

This brand identity piece for OBJEKT showcases sculptural product packaging displayed on a neutral plinth against a gradient background. A white fabric-like wrapped object is bound with thin string and holds an upright white card featuring embossed typography. The lighting is soft and directional, creating gentle highlights and shadows across the folds of the material. The composition is centred and vertical, emphasizing the crafted tactile qualities of the presentation.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Emboss & Deboss, Soft Light

Color

Pure White (60%)
Camel (40%)

Background

Gradient

Context

Advertising Campaign