Norwegian Seafood Council

Nov 2021

The Norwegian Seafood Council brand identity project establishes a refined visual system anchored by minimalist typography and crisp culinary imagery. Developed through a collaboration between TRY Design and The Pyte Foundry, the identity centers on the Godfisk wordmark, utilizing elegant serif letterforms set against a high-contrast navy and light blue palette. The system integrates commercial photography by Aina C Hole, which highlights fresh ingredients and prepared seafood dishes across print and digital touchpoints. The editorial layout, featuring clean typographic headings and structured graphic highlight labels, is applied consistently across promotional posters, recipe brochures, social media mockups, and web interfaces. Defined by a clean aesthetic, the project balances technical precision with tactile presentation. The use of natural light, matte finishes, and subtle geometric shadows reinforces the brand's focus on structured communication, supported by a sophisticated typeface suite including Roslindale and Banana Grotesk.

Horizontal, Commercial, Clean

Typography

CPG / Packaged Food