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ProjectBrand Identity
Stacked recipe brochures with food photography on a dark textured surface illuminated by soft natural light.

Brand Identity 2021

Associated creatives

TRY Design
TRY DesignGraphic Design
The Pyte Foundry
The Pyte FoundryWordmark
Aina C Hole
Aina C HolePhotography

Tags

recipe brochurerecipe brochuresbrochurefood photographyfood photographtypographytype

Description

A stacked set of recipe brochures created for the Norwegian Seafood Council brand identity project rests on a dark, textured surface. The top brochure displays food photography of taco ingredients including lettuce, corn, and fish alongside bold typographic headings. Soft natural light casts gentle diagonal shadows across the composition, highlighting the paper textures and editorial layout. The project features design and photography contributions by TRY Design, The Pyte Foundry, and Aina C Hole.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Beige (50%)
Sage (30%)
Pure White (20%)

Background

Concrete Texture

Context

Advertising Campaign, Website / Web