Peer Gynt festival

Feb 2023

The brand identity for the Peer Gynt festival, developed by TRY Design, establishes a cohesive visual language that bridges traditional Norwegian heritage with modern graphic design. The project centers on custom, angular typography and geometric letterforms, applied across a wide range of assets including web interfaces, signage, apparel, and promotional motion graphics. By integrating clean digital layouts with earthy textures and monochromatic ink sketches, the visual system emphasizes sharp, distinctive lines and a versatile color palette. Dynamic elements such as 3D-rendered motion graphics and kinetic logo animations reinforce the brand's presence, while archival imagery of traditional craftsmanship provides historical context. This multifaceted design program employs a balance of minimalist composition and natural textures, creating a structured identity for the festival.

Horizontal, Commercial, Clean

Festivals & Events