Innom’s brand identity project establishes a vibrant, modern aesthetic for the food and beverage retailer. The visual system leverages a playful narrative through the integration of flat vector-style graphics, bold typography, and a warm color palette of pinks, yellows, and deep purples. This multidisciplinary approach combines editorial photography with custom illustration to create a cohesive commercial environment across both physical retail spaces and digital touchpoints.
The project features dynamic motion graphics and animation that extend the brand’s minimalist, graphic character. Creative contributors include TRY Design, responsible for the graphic design, while Jonathan Averstedt provided the core illustrations and Pernille Münster oversaw the photography. The execution emphasizes a clean, geometric framework that translates effectively from packaging and store signage to outdoor lifestyle content.
