Innom

Sep 2022

The brand identity for Innom establishes a vibrant, modern visual language for the food and beverage retailer. Centered on a palette of soft pinks, deep purples, and primary accents, the project integrates bold graphic design with whimsical vector illustrations to build a lighthearted and approachable consumer presence. Executed through a mix of still-life photography and fluid animation, the identity spans both physical retail touchpoints and digital media. The project highlights interior bakery environments and outdoor lifestyle scenes, maintaining a clean, consistent aesthetic through custom typography and stylized character work. Creative development for this project features graphic design by TRY Design, illustration by Jonathan Averstedt, and photography by Pernille Münster. These elements combine to define a flexible identity that carries across everything from packaging and point-of-sale signage to motion-based brand communication.

Commercial, Warm, Clean, Horizontal

Advertising Campaign